Leading an organization as diverse as the Sarnia Lambton Chamber of Commerce makes for exciting days and the kinds of challenges come from dealing with so many people with a passion for business and creating value in the community.
It also demands focus, which is another element that creates its own sense of value in attempting to balance the heritage of leadership with a desire to continually calibrate what we’re doing with an ever-changing society.
With that in mind, we are keeping up with those changes not only to provide leadership as we identify key initiatives but to propel the organization forward and adapt our strategies to reflect our current marketplace.
You have probably come across the term “big data” on numerous occasions. There is so much low-cost sophisticated technology available today, so why not take a closer look. While not necessarily scientific, our initial exploration reveals that visitors to our website are 54.2% female and 45.8% male. Some 27.1 % are returning visitors, with 72.8% new to the site. Our largest visitor age demographic falls into the 25-34 age category with 69.9% still using the desktop, followed by 22.8% using mobile devices and 7.2% tablets.
Successful Chambers of Commerce will be those that adopt development and sales strategies that understand reflect their marketplace with results that are measurable. Our Chamber has made great strides in the last year with the development of a strategic plan that will serve as the blueprint for a renewal process for which we can all take pride.
Over the next few weeks and months, we’ll also be undergoing another part of that “renewal” in communicating key elements of the strategic plan, something that our members and, indeed, the entire community will want to understand if we are to be truly successful in creating a path to a successful future.
As we take those steps, together and individually, I believe we will all benefit from a focused approach that continues to generate the extraordinary value that the Chamber has become known for in the past.
I also believe our best days are ahead of us. Together we are stronger!
Join with us on the journey, won’t you?