Building Towards a Green Economy

Explore Business Opportunities in France

Virtual events – March 29, 2021-April 1 and April 8, 2021

Join the Honourable Mary Ng, Minister of Small Business, Export Promotion and International Trade and Ms. Isabelle Hudon, Ambassador of Canada to France on a virtual trade mission that will explore business opportunities in France.

Now more than ever, it is important to support businesses as they become even more resilient through a sustainable and inclusive economic recovery. That’s why the Government of Canada is proud to announce an upcoming virtual trade mission focused on:

  • Sustainable mobility
  • Hydrogen technologies
  • Responsible goods and sustainable consumption
  • Information technology (IT) solutions for a green recovery


Canada and France have a long-standing, close relationship based on a common history and language, shared values, and diversified cooperation. As like-minded countries with ambitious plans for a green economy, both Canada and France are working together to promote multilateralism and progressive values, including gender equity and implementation of the Paris Agreement on climate change.

As the second largest economy of Europe and Canada’s ninth largest merchandise trading partner, France is an interesting market for innovative Canadian companies looking to expand through exports and partnerships.

Specifically, the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) provides Canadian businesses with preferential access to excellent opportunities for growth in the EU. The CETA eliminates tariffs and reduces barriers for virtually all sectors and aspects of Canada-EU trade, and has been a significant success story for Canadian and French exporters and economies. Bilateral trade has increased by 23% since the agreement provisionally entered into force in September 2017.


  • Take advantage of the virtual format to explore a new, vibrant market in a low-risk, low-cost manner
  • Learn more about export services and funding programs
  • Hear from fellow Canadian entrepreneurs who have succeeded in expanding internationally and doing business in France
  • Learn about the advantages of the Canada-European Union Comprehensive Economic Trade Agreement (CETA)
  • Seize opportunities in France as it accelerates its transition to a green economy
  • Get your questions answered through Q&A sessions
  • Take advantage of networking opportunities


This trade mission has two program streams:  an Exploratory Stream for companies in all sectors that are interested in and/or preparing to export to France, and an Exporter Stream for companies in targeted sectors of the green economy that are already export-ready.

Exploratory Stream – Preparing for Doing Business in France – March 29, 2021

During this general portion of the trade mission:

  • Hear panels of experts discuss the various export supports for Canadian Businesses
  • Learn how to make the most of advantages and opportunities available for your business in France through the CETA
  • Gain insight on the French market through the eyes of Ms. Isabelle Hudon, Canada’s Ambassador to France, trade commissioners in the market and fellow Canadian entrepreneurs

Who would benefit from this stream?

  • All sectors are welcome
  • First time and experienced exporters interested in exploring the French market

Exporter Stream – Sector Sessions – March 30-April 1 and April 8, 2021

During this targeted portion of the trade mission:

  • Hear panels of experts discuss challenges and opportunities in their respective industries
  • Gain a deeper understanding of the French market in your sector
  • Pre-qualified companies will benefit from business connections facilitated by Trade Commissioners in France

Who would benefit from this stream?

Canadian export-ready small and medium-sized enterprises with strong potential for the French market in the following sectors:

  • Sustainable mobility (electric mobility, hydrogen mobility, hydrogen-powered aircrafts, mobility as a service)
  • Hydrogen technologies (hydrogen mass storage of intermittent renewable energies (wind, solar); hydrogen charging stations; hydrogen production infrastructure, primary power and heat for homes and buildings; emergency power)
  • Responsible goods and sustainable consumption (organic/sustainable cosmetics or perfumes, including ingredients for these products, sustainable apparel and accessories, e-commerce-ready sustainable products)
  • Information technology (IT) solutions for green recovery (artificial intelligence, robotics, machine learning, big data analytics, predictive analytics)

Register now to participate in these free events!

All applicants will be screened for suitability and program placement. Registration deadline: March 12, 2021