A well-crafted elevator pitch is THE most valuable piece of marketing your business can offer.” This is what Terry O’Reilly, marketing guru had to say when he recently spoke to a sold-out crowd in Sarnia.
Karen Minty has helped dozens of people craft their elevator pitch through her three-hour workshop that she is once again offering on March 7 from 9 a.m.-noon.
So what exactly is an elevator pitch? It can be your reply in a job interview when asked to describe yourself. It can be your introduction at networking events that gets the conversation started.
So what exactly is an elevator pitch? It’s a mini-speech, a way to tell your story in approximately 30-60 seconds (about the length of an elevator ride) that explains who you are, what you’re about and what you have to offer. While it’s most commonly used in a sales setting, its value extends much further. It can be an introduction when someone asks, “what do you do?” It can be your reply in a job interview when asked to describe yourself. It can be your introduction at networking events that gets the conversation started.
But honestly, the real value comes from the process. To borrow a term from Terry O’Reilly, it is “forced clarity.” In order to be so concise and succinct, you must dig deep, straight to your core value and decide what makes you unique. Then be able to articulate it in a few sentences in a way that grabs someone’s attention, resonates with them, and compels them to take an interest and ask more questions. This can result in increased sales, making better connections with the right people or landing that job. (It even works in dating!)
The elevator pitch workshop is a hands-on, step by step process of writing an elevator pitch. Karen Minty is often described by her workshop participants as a wordsmith who can chisel away the excess and wordsmith the content to creatively grabs people’s attention. While the process is the same for everyone, the end result is a unique, authentic pitch that accurately reflects who you are. By the end of the workshop, you will walk out with a polished ready-to-go 30-second pitch that can be adapted to any context or situation. A well-crafted elevator pitch is worth its weight in gold. Do you have one?
The next Elevator Pitch workshop takes place on Wednesday, March 7 from 9 a.m.-noon at the Chamber of Commerce board room, 556 N Christina Street. The cost is $45 + HST. To register, email email@example.com.