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With the holiday gift-giving “season” well upon us, options for amazing those on our lists may have become a little easier with an opportunity presented by the Sarnia Lambton Chamber of Commerce.

A sponsored gift book project—”Discoveries that Matter: Sarnia Lambton”—published last year became something of a hit with those who saw an opportunity to spread the word about the community that those who have made it their home love to show off to others.

A limited number of those books remains available for purchase through the Sarnia Lambton Chamber of Commerce offices, says Shirley de Silva, president and CEO.

“We are very pleased to make these available to those interested in bringing a little piece of Sarnia-Lambton into the homes of friends and family,” said de Silva, who invites those who are interested to contact her directly at (519) 336-2400, extension 1, or email her by clicking HERE.

“We had great joy in preparing this special gift book, especially given the fact that a hometown hero, retired Canadian astronaut Col. Chris Hadfield generously wrote the foreword to the gift book. Plus the ‘timeless’ nature of this book means that it’s a gift that will be cherished for years to come.”

In a recent survey by Daysmart Software, 54% of small business owners admitted to being worried about making enough money. Making money is a common concern because not only does it factor in bringing in enough clients or customers but also ensuring your products or services are priced right and negotiating any cash flow problems.

Small business owners have lots of stressors as they follow their dreams. It might surprise you just how much the Chamber can help with these concerns.

According to the study, small business owners report they are most concerned about:

—Making enough money

—Controlling costs

—Finding new customers

—Marketing to prospective an/or current customers

—Managing time

The Chamber and Chamber membership can help address all of these common concerns and challenges.

Put the Chamber to Work for Your Business

If you’re like most small business owners, you can likely identify with these common business concerns but what you may not realize is how effectively a Chamber membership can help you solve these problems. The solutions may take you getting involved and participating but Chamber membership can act like a business “gym” that you need to become stronger and begin making healthier choices for your business.

Making Enough Money

In the beginning of your business, it might not be about becoming a millionaire as much as it is simply making enough money to stay in operation. Making enough money means you’re factoring in what’s coming in and what’s going out. The Chamber can help your efforts in making enough money in the following ways.

Controlling Costs

While a Chamber membership is an initial outlay of money, you can derive a lot of value from it. It can even help you control costs by introducing you to other business people who may be able to provide you with goods and services.

In addition to meeting new business contacts that could save you money, check with your Chamber to find out if they have a Chamber “hot deals” program. These programs offer discounts from Chamber members for Chamber members. They can provide considerable cost savings to members.

The exchange between members may also reveal how other small business owners manage their costs. While you can research that on the internet, sometimes having local advice can be invaluable.

You can also get more for less by attending some of your Chamber’s lunch and learn programs. Maybe you’ve been wondering how to incorporate Instagram into your business but don’t have the money to pay someone to teach you or do it for you. Many learning exchanges are free at the Chamber and it’s likely they have a topic that interests you and can help you learn something new for your business without having to pay for it. Plus, Chamber membership means any of your employees may attend.

Finding New Customers

The Chamber is an excellent source for finding new customers. Through networking, hosting an event, sponsorship, cash mobs, thought leadership seminars or a host of other ways, the Chamber can help you connect more deeply with your community.

Many people think of the Chamber as a group similar to the better business bureau and they put a great amount of trust in a business that is a member of the Chamber.

Chamber membership can also provide greater visibility for your business with opportunities to serve the greater community. While you may not feel like you have time for that as a small business owner, the Chamber has opportunities for all levels of engagement. From serving on the board to volunteering at check-in for an event.

Membership is a great way to meet people and people buy from those they know, like, and trust.

Marketing to Future and Current Customers

Many small business owners lack marketing skills. If you can’t hire it out, you may be happy to know the Chamber likely has creative marketing opportunities that can help you get your name out into the community.

The Chamber also talks about its members on social media, which helps you leverage their large audience. They can host a ribbon-cutting for you if you’re a new business or help you celebrate a key milestone.

They also likely have people on staff who can help you brainstorm ways to reach your ideal audience and make suggestions such as mailers, learning sessions, and social media assistance.

Managing Time

It comes as no surprise that with all these other stresses, small business owners are concerned about not having enough time. The Chamber can help here too. Not only can they help introduce you to the “hidden” job market of people who aren’t actively looking for positions but have strong interests in the community, they also have lunch and learn sessions on a variety of topics that could help you streamline your operations.

Learning is one way the Chamber can help but it also helps as a partial partner in your marketing. The Chamber supports getting the word out about your business and their efforts can save you time in your own marketing.

Chamber membership provides a large amount of value for the small business owner if they know how to use it. Paying dues won’t help allay your fears about your business but getting involved in the Chamber and the community can help you reach more people, elevate your business reputation, and improve your marketing. These ideas will help you grow and improve your revenue stream.

The Christmas/Holiday season is always a special one for the Sarnia Lambton Chamber of Commerce and its Business After 5, this year taking place on Wednesday, December 11, will be no exception.

With CIBC’s London Road branch opening its doors for this special event, Chamber members (FREE to attend) and non-members alike ($30) are sure to enjoy the great conversation.

And as mentioned elsewhere, those who are looking for ongoing opportunities to “step it up” as members of the Business After 5 committee are particularly welcome to check out just how much fun this volunteer experience can be for extending relationships—perhaps even beyond your comfort zone.

We look forward to catching up on Wednesday, December 11 at CIBC’s London Rd. branch, from 5 p.m. to 7 p.m.

While this originally was meant to be a networking article, becoming more interesting is something that can benefit every area of your life, from striking up a random conversation with strangers to trying out for Dos Equis next Most Interesting Man in the World.

Interesting Is in the Eyes of the Audience

First, someone’s “interesting” may not be your interesting. There’s no special pill to take or drink to consume to become more interesting because it’s not a universal application. But you can become more interesting to a particular audience in these ways:

Do Your Research

Establish who it is you want to become more interesting to and do your research. This could be an individual, like wanting to meet and talk to a particular head of industry at a Chamber event or it could be a group of people you want to impress, like marketing to millennials.

Whether a person or group, use social media and the internet to do research on their interests, concerns, things they’ve published or curated, and other personal information. But not too personal. If we’re talking about a person and not a demographic, stop just short of bringing up personal things you know about them and their family thanks to the fact that they don’t know how to use security features on Facebook.

Read

If you’re trying to expand your views, reading is one of the best ways to do that. It provides insight into thoughts, cultures, and history with perspective. If you’re not a reader, try audiobooks or TED Talks. The point is to expand your mind and you don’t do that by listening only to yourself and your circle of like-minded friends.

Ask Questions

If you focus the conversation on the person you’re trying to impress and ask worthwhile questions of them, they will most likely think the conversation (and thus you) was very interesting, because you were talking about them.

Explore Difference

Make time to be with people whose views vary from your own. Put the debating aside and try to understand why they feel the way they do about the issues they support and the ones they don’t. Experience these topics removed from the emotion of how you feel about them.

For instance, if you have an acquaintance who supports a different political candidate than you do, ask them probing questions about why they do. Don’t make this about proving them wrong. Suspend your opinion and only listen to theirs. Try to understand what drives it the way a psychologist may dissect someone’s motives.

Surround Yourself with Smarter People

Whether you’re hiring, dining, or playing racquetball, spend at least some of your time with people who are smarter than you or more well-traveled than you. Ask them about their experiences. When they speak, listen, even if it’s not directed your way.

Take Up a New Hobby or Learn Something New

Attack your bucket list with wild abandon or simply try an online class or a new hobby.

Travel

Experience foreign cultures and explore alone. Take time to listen to what’s going on around you. Talk to strangers. Everyone has a story. Learning theirs will make yours more interesting too.

Accept that Learning as an Adult Is Different

Many people refuse to read or take online classes because they associate learning with the drudgery of school and rote memorization and boring curriculum, but when you are master of your own ship and can steer the course (of your courses), learning becomes much more enjoyable. Give it a chance. Note of caution: while you may enjoy it more, it may also take more repetition for the ideas to sink in.

Embrace a Cause

You’ll meet new people and do some good.

Look for Connections

As you absorb these new experiences and learning, don’t place them in boxes in your head as if you were organizing the garage. Instead, look for applications for your new knowledge and experiences and connections to others and ideas.

Be Generous

Be generous for no reason and fight the temptation to post it on social media. Let it be a secret you share with the person who benefited.

Don’t Ever Try to Be the Most Interesting Person in the Room

If you are, there’s nothing to gain.

A Final Word on Becoming More Interesting

There are numerous books written about becoming a better conversationalist, and while some of that is technique, some of it is also derived from personal growth and a desire to never stagnate. The internet has placed near-limitless learning opportunities in front of us that are available all day every day. Using this knowledge availability as a stepping stone to expand our horizons and become life-long learners will not only make us more interesting but help our businesses remain relevant during times when “staying the course” isn’t advisable.